RETAIL MEDIA MACHINE

A comprehensive toolkit for building retail media networks: data, on- and off-site tech.
Would you like to test-drive RETAIL MACHINE?
We invite retailers to test dozens of RMN tools – and opt in for a custom platform solution that your business actually needs.
Get foundational retail media on-site
Expand your RMN to off-site channels
Safe and secure data activation tools
Branch out to CTV, DOOH and in-store

Data Infrastructure to Supercharge Your Retail Media Powerhouse

Collect data from all sources of information in one system
Combine data from different customer touchpoints to build robust shopping analytics
Analyse customer behaviour and identify the most valuable audiences
Segment customers according to various parameters, identifying the most effective segments
Create a single user identification system for all props
Implement an identity solution to help securely handle user data between on-site and off-site inventory
Configure secure data flow within marketing and retail media stack
Personalize your in-store promotion by generating relevant offers based on your customer’s purchasing history.
Strengthen your marketing with the right segmentation and valuable insights
Use the retail media data infrastructure to enhance your marketing efforts

DRIVE EXTRA REVENUE STREAMS FROM YOUR RETAIL ASSETS

1. Combine inventory management into a single control center
Manage all types of inventory under one hood: websites, apps, digital screens, in-store radio
2. Scale campaigns using the off-site inventory
Increase campaigns reach using the synergy of internal and external sources
3. Offer greater value to your advertisers
Deliver messages to laser-focused segments combining them with a wide arsenal of tools to engage the consumer directly at the point of sale
4. Improve the buying experience
Personalize your in-store promotion by generating relevant offers based on your customer’s purchasing history
5. Drive additional traffic
Use external inventory to attract customers to offline and online properties
Take baby steps with retail media

Test our platform before building a new team structure

Avoid flying on a plane that was built while in the air. Managing a retail media network takes a significant headcount and time resources. We offer retailers AdOps services and a testing period before full activation.

Ad serving
A reliable and robust ad serving system that handles various ad formats, supports real-time bidding, and provides advanced targeting options
Analytics and reporting
Track the performance of your retail network, optimize campaigns, and make data-driven decisions. Get valuable insights from customers’ behavior and activate them in advertising activities
Account management
Create multiple accounts for your vendors, partners and external advertisers, with customizable access levels
Data management
Collect, analyze and segment retail audiences with built-in Data Management Platform. Use identity solution to safely activate audiences on your onsite and offsite inventory
Integrations
Create full compatibility with your retail tech stack, inventory and customer management platforms. Add third-party integrations for off-site advertising activities
Customization and branding
Get a white-label solution under your brand with a fully customizable interface and user settings
Security and compliance
Take full control over the security and safety of user data, implementing all procedures in accordance with privacy regulations
Our platform gives you a quick start and easy scalability: a granular approach to RMN implementation.
FLEXIBLE API ARCHITECTURE

CUSTOMIZE YOUR PLATFORM TO FIT EVERY NUANCE OF YOUR BUSINESS WITH ADAPTABLE MODULES

Adserver for effective ad management

Manage ads on all your retail properties from a unified control center. Combine different types of inventory and audience segments to get more income.

AdExchange for off-site inventory

Scale your campaigns and revenue by adding off-site inventory. Integrate and sell various sources of external traffic via AdExchange

DMP for audience management

Collect most valuable customers into target audiences and activate them across on-site and off-site inventory

Identity solution for user privacy and control

Use a secure method of identifying and targeting users on all retail media network resources

Reporting and analytics

Use real-time reports to understand the most effective advertising activities, valuable insights and opportunities for optimization

Multi-account DSP for advertisers

Create separate accounts for multiple advertisers with different settings and access levels

Retail Media Toolkit That Checks All Your Boxes

Browse our retail media offerings by entering the Content Hub or grabbing a time on our calendar.